A commercial operator who happens to be a CFO.

Haast is led by a Chartered Accountant, former investment banking finance leader, data analyst, and business owner/operator whose background spans commercial finance, reporting, process automation, and hands-on business growth.

The work sits at the intersection of financial discipline, operational workflows, automation, and practical implementation, built for New Zealand SMEs that have outgrown spreadsheets, gut feel, and owner-dependent ways of working.

My background covers institutional finance, complex reporting, capital allocation, data analysis, and the day-to-day reality of running and growing operating businesses. More importantly, I have used those same skills in my own businesses, building the reporting, workflows, systems, and automation needed to reduce manual admin, improve visibility, remove myself from the day-to-day bottlenecks, and create a business that was more transferable and ultimately saleable.

That experience shapes how every engagement runs: commercial first, then the operating systems that make better performance repeatable. The goal is not technology for its own sake. It is to give owners cleaner numbers, clearer workflows, fewer manual tasks, better handovers, and a business that does not rely on them personally to push every job, invoice, decision, or follow-up across the line.

Most clients are owner-led businesses that need CFO-level thinking without a full-time hire, reporting they can actually trust, and practical automation that removes low-value work from the team. The outcome is a tighter, more manageable business with better information, stronger operating rhythm, and more options, whether the owner wants to grow, step back, bring in management, prepare for succession, or eventually sell.